CO COOKING DATA
f x

Data Cooking =
FIND (MAX [ Profit ]) SEARCH (Expense/Trends) SUM (Sales) AVERAGE (Customer+Spend) POWER (Business*Growth) REPLACE (Slow>Fast) FILTER ( ADD (Efficiency) - TIME REDUCE (Hours COUNT  PRICE ( PROPER ( Forecasting ) YIELD ( TRUE (Results - Doubt )

CO COOKING DATA
f x

Data Cooking =
FIND (MAX [ Profit ]) SEARCH (Expense/Trends) SUM (Sales) AVERAGE (Customer+Spend) POWER (Business*Growth) REPLACE (Slow>Fast) FILTER ( ADD (Efficiency) - TIME REDUCE (Hours COUNT  PRICE ( PROPER ( Forecasting ) YIELD ( TRUE (Results - Doubt )

Find out what’s killing your profits

Find out what’s killing your profits: Adding expenses onto usual profit recalculations

Are you struggling to understand why your profits are not reaching the levels you expected? 
Is it  time to dig deeper and uncover the hidden culprits that are killing your profits?

We will explore the importance of adding expenses onto “normal” profit calculations and how it can shed light on the factors impacting your bottom line. By understanding the true costs involved in your business operations, you can make informed decisions to optimise your profitability. Whether you’re a small business owner, an entrepreneur, or a financial analyst, this article will provide valuable insights to help you identify and address the profit killers.

In this guide, you’ll find everything you need to know to identify what’s killing your profits and take effective measures to combat it. Here’s what you can expect we’ll cover:

  • What does adding expenses onto usual profit recalculations mean and why it’s crucial?
  • The different scenarios and examples where expenses can impact your profits.
  • Tips, tools, and best practices to successfully recalculate your profits while considering all expenses.

Now, let’s dive deeper into the topic and uncover the secrets behind your potentially shrinking profits.

What is Adding Expenses onto Usual Profit Recalculations?

Adding expenses onto usual profit recalculations refers to the practice of including all relevant costs associated with your business operations when calculating your profits. While many business owners focus solely on revenue and basic expenses, they often overlook the hidden costs that can significantly impact their profitability. By considering all expenses, including overhead costs, marketing expenses, employee wages, and other variable expenses, you gain a more accurate understanding of your true profits.

Why is Adding Expenses onto Usual Profit Recalculations Important?

  • Gain a comprehensive financial picture: By incorporating all expenses, you get a holistic view of your financial health. This enables you to make informed decisions based on accurate profit figures
  • Identify profit leaks: Hidden expenses can eat away at your profits without you even realizing it. By recalculating your profits with all expenses accounted for, you can pinpoint areas where costs are exceeding revenues and take corrective actions.
  • Make data-driven decisions: When you have accurate profit figures, you can analyze trends, identify patterns, and make data-driven decisions to optimize your business operations and increase profitability.
  • Present a clear financial picture to stakeholders: Whether you’re seeking funding or reporting to shareholders, providing a comprehensive view of your profits demonstrates transparency and enhances credibility.

Types of Expenses Impacting Profit Recalculations

  • Overhead costs: Rent, utilities, insurance, and other fixed expenses can significantly impact your profit margins.
  • Marketing and advertising expenses: Promotional activities, online advertising, and marketing campaigns should be factored into profit calculations to determine their effectiveness.
  • Employee wages and benefits: Salaries, bonuses, benefits, and payroll taxes should be considered to accurately assess your profit margins.
  • Cost of goods sold: If you’re selling physical products, including the cost of manufacturing or purchasing those products is essential to calculate accurate profits.

How to Recalculate Profits Successfully

  1. Gather all expense data: Collect data on all expenses incurred during a specific period, ensuring you include both fixed and variable costs.
  2. Allocate indirect costs: Distribute overhead expenses among different products or services based on a reasonable allocation method.
  3. Incorporate marketing expenses: Calculate the expenses associated with your marketing efforts, including advertising campaigns, social media promotions, and content creation.
  4. Factor in employee costs: Include wages, salaries, bonuses, and benefits when recalculating your profits.
  5. Review the cost of goods sold: Determine the cost of producing or purchasing your products, including raw materials, manufacturing costs, and shipping expenses.
  6. Analyze profit margins: Once you have recalculated your profits, compare them to your previous calculations to identify any significant variations and take necessary actions.

Profit Recalculation Best Practices

  • Regularly review and update your expense records to ensure accuracy in profit calculations.
  • Use accounting software or tools to streamline the process and minimize human errors.
  • Benchmark your profit margins against industry standards to gauge your business’s performance.
  • Monitor and control expenses to optimize profitability.
  • Seek professional assistance from accountants, data analysts or financial advisors to ensure accurate profit recalculations.

Tools for Profit Recalculation

  • Accounting software: Utilize accounting software such as QuickBooks, Xero, or FreshBooks to streamline your expense tracking and profit recalculations.
  • Expense management apps: Use expense management apps like Expensify or Receipt Bank to capture and categorize expenses on the go.
  • Financial analysis tools: Employ financial analysis tools such as Excel, Google Sheets, or financial management platforms to analyze profit margins and identify trends.

Get Started with Accurate Profit Recalculations Today

Now that you understand the importance of adding expenses onto usual profit recalculations, it’s time to take action.

  • Start by gathering all expense data and incorporating them into your profit calculations.
  • Regularly review and update your records to ensure accuracy and make data-driven decisions based on the revised profit figures.

By considering all expenses, you can identify the profit killers and implement strategies to optimise your profitability. Remember, accurate profit recalculations are the key to unlocking your business’s true potential.

Express Recipe to Find out what’s killing your profits

Calculating profits can be tricky. The ‘traditional’ way takes the sale of the product and reduces by cost of items used to make a product.


Sale: $10 – Cost of items $6 = Profit $4


However, there are a lot of other items that are needed to make the sale happen.
Some of these do get added into calculations such as payment providers, and tax(es).
There are some additional expenses that can get overlooked in the calculation at a product or service level and turn up later in the profit and loss (sometimes unexpectedly).
By finding these expenses and breaking them down to a modest calculation you can get a better understanding of where your profits are going.
Some of these expenses could be labour – estimate the time invested into the product/service and allocate a cost.

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About the Author

Andrew Barrett - theDataCook

After a 20+ year career in business and Business Intelligence, Andrew has turned his focus to help small business and entrepreneurs connect their data

follow @theDataCook

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